HOW IT ALL BEGAN
A key influencing organisation-Turning Interest into Action
Active4Blood Charity (A4B) works as a key influencing organisation to help save lives in supporting the Blood Service and ultimately those in need of that life saving blood donation.
We are on a journey to become a leading voice in blood donation through physical activity. Running of events for blood donation, education of young ambassadors to champion our message and mange the delivery of community based events.
Dealing with the challenges of today requires problem-solvers who bring different perspectives and are willing to take time to campaign to ultimately SAVE LIVES.
We will inspire and support the community to join us to desire for actions to speak louder than words.
THEORY OF CHANGE
Creating Life Changing Differences
We know that the average age for blood donation across the UK is over 50 and there is a lack of donation from ethnically diverse communities. At times blood reserves can become dangerously low and a new younger, more diverse cohort of donors needs to be identified and recruited. A4B will work to encourage and promote change.